The Rolex Story

The coffee table book' The Story of Rolex' tells the success story and history of the world's most famous watch brand. The crowned brand is recognized worldwide as an invaluable luxury product. In just over one hundred years, it has become one of the most successful and innovative watch brands in the world.

From the beginning, sponsorship of statesmen, movie stars and athletes was the driving force behind its success, but the company has expanded beyond the rich and famous. Rolex produces more than half a million wristwatches a year while maintaining an excellent reputation and near-perfect quality. The Rolex Oyster became the first watch to brave the elements when Mercedes Gleitze wore one while swimming the English Channel in 1927. In 1933, the company patented the first automatic winding mechanism.

The Watch Book "The Story of Rolex" is the most complete and comprehensive guide for Rolex collectors and anyone interested in the history and manufacture of the "watch with the crown. Browse through images and historical and technical details of the most trusted Rolex models, including the Submariner, Cosmograph and Yachtmaster, which divers, auto racers and boat captains rely on for their precision and durability.

Specifications
Title: The Rolex Story
Publisher: Schiffer Publishing
Size: 310 x 228 x 20 mm
Size: 144 pages
Weight: 1138g
Language: English
Material: Hardcover
ISBN: 9780764345975