The Ferrari Book - Passion for Design

The Ferrari Book teaches readers all about the most popular models and the designers who shaped Ferrari. In addition to beautiful images, the Ferrari book offers many exciting stories and anecdotes surrounding the legendary marque.

Success is not based on miracles, but is almost always the product of a clear concept - the culmination of an ambitious, even distinctly innovative idea. Ferrari's aura, however, does approach the miraculous. What is behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received?

First, even today, 70 years after the company was founded, the miracle of Ferrari is still largely due to the personality of Il Commendatore, Enzo Ferrari. Patience, passion and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the strength to become what it is today: pure fascination on four wheels. Secondly, the long list of international racing victories is equally important. There is no class, no competition that Ferrari did not target and win more or less immediately over the company's past 70 years.

Finally, Ferrari is synonymous with aesthetics, elegance and trendsetting design. The true value of a brand and its products is measured in the currency of passionate dedication. This is the third and perhaps most vital element that confirms the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion in automotive form in a large and engaging format.

Specifications
Title: The Ferrari Book - Passion for Design
Publisher: TeNeues
Size: 370 x 290 x 30 mm
Size: 416 pages
Weight: 4,331 grams
Language: English
Material: Hardcover
ISBN: 9783961710201