Iconic: Art, Design, Advertising and the Automobile

A Ford GT with a custom Gulf Oil paint job, an Aston Martin DB5, Jacques Villeneuve's Reynard Formula Ford, Jaguar E-Types, Mercedes-Benz 300 SLs and a 2015 Porsche 918m. These are just some of the amazing cars on display at Miles S. Nadal's awe-inspiring Dare to Dream Automotive Museum.

With this remarkable group - still only part of his total collection - Miles has acquired some of the most celebrated cars of the past century. They have been carefully curated based on their significance, relevance and, above all, their iconic essence. Each vehicle is accompanied by an authoritative history, compiled by award-winning author Ken Gross, with photographs by renowned photographer Michael Furman. Each car comes to life in such a way that the reader feels like he is walking through the museum.

Assouline's coffee-table book "Iconic: Art, Design, Advertising, and the Automobile" not only showcases Miles' collection, but also explores what it really means to be an icon. Interviews with automotive industry notables such as Bruce Meyer, Jay Leno, Mark Trostle and Chris Bangle explore what makes a car "iconic" - yesterday, today and tomorrow. With an essay on iconic advertising by marketing genius Chuck Porter, this book examines the relationship between the automobile and the advertising world and explores how that world shapes public perception of the automobile as an object of desire. From supercars to Ferraris, from Ford to Porsche and the latest electric cars, this book covers every make, era and event of interest in the automotive world.

This coffee table book explores what resonates with the public, what it takes to become more than just a car or more than just the person behind the wheel - and ultimately what it takes to become "iconic."

Specifications
Title: Iconic: Art, Design, Advertising and the Automobile
Authors: Miles S. Nadal
Publisher: Assouline
Size: 250 x 330 mm
Size: 342 pages
Weight: 2.8 kg
Language: English
Material: Hardcover
ISBN: 9781614281948