G-SHOCK

Rizzoli's coffee table book G-SHOCK celebrates the 40th anniversary of the successful watch brand. A truly unique watch whose pioneering innovation, function and versatile design have made it a cult collector's item worn for four decades by devoted fans around the world and by cultural icons in the world of fashion, sports, music and popular culture.

G-SHOCK was born at a time when watches were generally considered fragile instruments. It began as a dream of a young engineer, Kikuo Ibe, who wanted to "make a watch that doesn't break even if it falls." In 1981, Project Team Tough was formed to build it, and more than two years and 200 prototypes later, the indestructible, shock-resistant G-SHOCK watch was a reality.

This revealing volume takes readers through the journey, spirit and evolution of this striking timepiece, whose form and function combined with constant innovation over the past four decades have made it a symbol of strength and endurance. Worn by everyone from pro athletes and military personnel to skateboarders, surfers, musicians and entertainers, this stylish and multifunctional watch has penetrated the worlds of sports, design, music and popular culture. Chapters include a history of technological innovation, behind-the-scenes footage from the brand's headquarters in Japan, interviews with some of the brand's diehard collectors, and advertisements and collaborations with sports figures, fashion designers, musicians and artists, including pro surfer Kanoa Igarashi, musician Kid Cudi, designers Takash

Specifications
Title: G-SHOCK
Author: Ariel Adams
Publisher: Rizzoli New York
Size: 249 x 376 x 32 mm
Size: 256 pages
Language: English
Material: Hardcover
ISBN: 9780847873180