Look Good, Feel Good, Play Good

The coffee table book "Look Good, Feel Good, Play Good" charts Nike's visual history of women's sportswear, and the key role the iconic clothing brand has played in it over the past 50 years.

This is a book about Nike sportswear and what it means to women. The clothes women wear and why they wear them. It's about athletes, from the elite to the aspiring amateur, running marathons or running errands. It's about the spaces we perform in and the way we use clothing to do so: from the track and the gym to an online world and the street outside.

Look Good, Feel Good, Play Good visualizes the relationship between women and the clothes they wear through five design archetypes from sports history: warm-ups, jerseys, leggings, sports bras and shorts. The book is steeped in storytelling, history and Nike's abundant archive, and the rich imagery includes reproductions of Nike's trade catalogs dating back to the early 1980s, historical and contemporary photography, sketches, advertisements, fabric swatches, seasonal color palettes, original design proposals and patents, logos, product and campaign photographs and everything in between.

Each chapter features interviews with Nike athletes, trainers and other contributors, along with insightful writing from cultural commentators. With more than 350 pages and 575 images, this unprecedented volume not only charts the development of women's sportswear, but also proves its potential, in any context, to make athletes who identify as women feel at their most powerful.

Specifications
Title: Look Good, Feel Good, Play Good
Author: Maisie Skidmore
Publisher: Phaidon
Size: 310 x 230 x 36 mm
Size: 352 pages
Weight: 2000 grams
Language: English
Material: Hardcover
ISBN: 9781838669072
Expected: December 1, 2024

MOKUMO is a purveyor of fashion books of the world's most famous designer labels such as Chanel, Louis Vuitton, Dior and well-known sports brands such as Nike and Adidas.